About Kake

Kristine is a seasoned communications expert with a rich background in the nonprofit sector and legal industry, known for her ability to drive growth and enhance client relationships. A proud Texas Tech alumni, she has mastered the art of crafting compelling branding materials, managing digital platforms, and executing impactful marketing strategies.

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In her most recent role within the legal field, Kristine led the communications efforts, where she was instrumental in developing the firm's branding, optimizing their website for search engines, and implementing effective digital marketing strategies. Her innovative approach to engaging clients through various channels, including newsletters, custom emails, and social media, significantly contributed to the firm's client retention and acquisition efforts.

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Before her tenure in the legal industry, Kristine made significant contributions to a nonprofit organization, where she held a similar role. There, she was responsible for managing client and investor relations, organizing site visits, and planning events for investors, showcasing her adaptability and commitment to excellence.

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Kristine's journey in communications began with a focus on event planning within the nonprofit sector, where she was responsible for organizing large-scale fundraising events and creating targeted marketing materials. Her efforts were instrumental in expanding the organization's reach and profitability, particularly in the DFW area.

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After accumulating a wealth of experience in both the nonprofit and legal sectors, Kristine, alongside her partner Katelyn, decided it was time to embark on a new venture. Leveraging their combined expertise and passion, they founded a company that reflects their shared vision and commitment to excellence in communications.

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Kristine's dedication to her profession is paralleled by her commitment to community service, as evidenced by her involvement with various organizations. This balance of professional achievements and civic engagement underscores Kristine's holistic approach to her career and personal life.

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Kristine's career is a testament to her strategic vision, creative prowess, and unwavering dedication to fostering meaningful connections between organizations and their audiences, now continuing through her own entrepreneurial journey.

Hello! I'm Katelyn Rockwell, a passionate Social Media and Marketing Specialist with over a decade of experience in the dynamic world of digital media. My journey has taken me through various sectors, including non-profit, business, and hospitality, where I've honed my skills in creating impactful social media strategies and engaging content.

 

What I Bring to the Table:

 

Diverse Experience: From running social media for luxury hotels to strategizing for non-profits, my experience is as varied as it is deep. I've managed everything from content creation to comprehensive digital campaigns.

 

Strategic Thinking: I excel in analyzing current marketing processes, identifying strengths and weaknesses, and crafting strategic plans that resonate with a company's brand and goals.

 

Creative Flair: Whether it's designing captivating graphics for events or crafting compelling email campaigns, my approach blends creativity with strategy to engage and inspire audiences.

 

Community Engagement: I believe in the power of connection. Engaging with guests, potential customers, and online communities is not just a task for me – it's a passion.

 

Analytical Skills: With experience in tools like Salesforce, Blackbaud, Google Suites, and HubSpot, I am adept at tracking and presenting social analytics, ensuring that every campaign is data-driven and results-oriented.

 

Certifications & Skills: As a HubSpot certified expert in Content Marketing and Social Media Marketing, I stay at the forefront of digital trends and best practices. My proficiency extends to platforms like WIX, Adobe, Canva, Instagram, Facebook, Twitter, Loomly, and Meta Business Suite.

 

My Approach:

 

In this ever-evolving digital landscape, I focus on staying ahead of trends and algorithm changes. My goal is to ensure that your business not only competes but thrives online. By collaborating closely with teams, I aim to understand your objectives and tailor social communication strategies that align with your company's goals. I am committed to planning, designing, and executing social media content that not only looks great but also resonates with your target audience and encourages interaction.